Logo Design

Fuller Aero needed a modern-looking logo that was futuristic looking but trustworthy. As an Aerospace consulting firm, they needed to evoke trust when people saw the brand and promise. We provide our clients with at least two vital logo concepts to choose from and review. This concept uses the mirrored letterforms of the “F” and “A” coming together to create the “A” for Aerospace. This process gives our clients options to determine which brand mark best represents their company.

Modern Logo Design

Traditional Logo Design

We created a more traditional-looking logo with the second concept that focused on making the name “Fuller” synonymous with Aerospace consulting. The contrast between letterforms makes ” Fuller” stand out even though both are from the same typeface family. Giving the client different concept options allows the client to control the direction of the brand.